The Lumen blog

Practical notes on visibility, trust, and growing a London business, written for business owners rather than marketers.

20 June 2026 · 4 min read

LinkedIn is doing nothing for most London property and B2B businesses. Here's why.

A personal profile that posts twice a year isn't a LinkedIn strategy. What it should look like for a property or B2B business.

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2 June 2026 · 4 min read

Why good construction and trades businesses still lose quotes to worse ones

Doing good work isn't enough if a prospective client can't quickly verify it online. Here's what's usually missing.

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12 May 2026 · 5 min read

What an unmanaged Google Business Profile is costing London clinics

Most dental and aesthetics clinics in London have a Google Business Profile. Very few are actively managing it, and that gap is where enquiries go missing.

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